ALTV launches show to new audiences in Morocco

  • ALTV launches show to new audiences in Morocco
    David C. McCourt
  • ALTV launches show to new audiences in Morocco
    David C. McCourt
Published: 22 May 2017 - 2:51 a.m.
By: Digital Studio Middle East Staff

ALTV, the free streaming service recently launched in the MENA, has launched the first ever user-generated current events show in Morocco.

The Moroccan launch of the daily show, Li Share3 Wijhat Nadar, the Arabic transliteration of Street’s Point of View, comes soon after the show first grabbed the attention of Egyptian audiences where it was launched earlier this year.

Conceived as part of ALTV’s mission to turn viewers from across the MENA region into digital content creators, Street’s Point of View shares the perspectives of everyday people on the day’s local and global trending topics.

Capturing growing audiences in Egypt and now in Morocco following an initial pilot, the show has become a hit with audiences interested in relevant localised content.

Moroccan influencer and ALTV’s ambassador, Yassine Jarram, said: “Street’s Point of View’s rapid success highlights the evident lack of localised programming that is relevant to local audiences. The show’s unique approach to reporting on current events is refreshing to Moroccan audiences and it is proving very popular among the millennial generation. The show’s coverage of fascinating subjects presented through the points of view of local communities sets it apart from traditional mainstream broadcasters. It gives communities a voice in addition to an exciting new source of relevant entertainment.”

The launch of Street’s Point of View reinforces ALTV’s commitment to Moroccan audiences following its launch of a dedicated French language version of ALTV.com and its mobile app earlier this year.

David C. McCourt, the show’s executive producer, global media entrepreneur and founder of ALTV said: “Street’s Point of View epitomises the approach that ALTV is bringing to its content, breathing new life into programming and film production to give local audiences the opportunity to enjoy high quality, local stories.

“Due to the success we’re already seeing in Egypt and now in Morocco, we are testing the show’s format in other markets across the Middle East and North Africa. With the show’s growing online presence through ALTV.com, the ALTV mobile app, and its trending popularity on social media, the format and premise of the show is already transcending internationally and we expect to formally announce new markets for the show in the coming weeks and months.”

As Street’s Point of View is adapted for new countries across the MENA region, ALTV’s local influencers will bring the opportunity of training, insight and commercial success to aspiring content creators.

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