OSN has signed the first partnership deal in the region with Netflix, marking the pay-TV network's first step towards partnering with streaming platforms in a changing media landscape. OSN customers will soon be able to access Netflix’s content library via a new OSN Box that will be launched towards the end of the second quarter.
The partnership comes amid a shifting global media landscape as consumers demand for original, exclusive content across multiple platforms continue to grow. As more and more consumers start consuming video on streaming platforms, OSN is hoping that giving customers the convenience to pay for their Netflix subscription via a single OSN bill, will help them retain and grow the subscriber base. Pricing and subcription packages have not yet been revealed.
Martin Stewart, CEO, OSN said: “The future of the entertainment industry in the MENA region will be shaped by providers who offer value and choice at every turn, and through this groundbreaking partnership with Netflix, we are demonstrating our customer-centric focus on delivering convenience and flexibility for all.”
Neil Martin, Chief Commercial Officer of OSN added: “The breadth of OSN’s programming portfolio in the region is unbeatable and cemented by long-term partnerships with major international studios such as Disney, HBO, NBC Universal, Fox, and Sony to name a few. Now with the addition of Netflix, OSN continues to ensure entertainment lovers in the region have more choice and easy access to a stellar line-up of unique content via one interface.”
Maria Ferreras, VP Business Development for EMEA at Netflix, said: “With this regional partnership and thanks to hundreds of Netflix's original titles slated for 2018, OSN's customers will be able to seamlessly access and enjoy all the best entertainment in one place.”
The deal will offer access to Hollywood movies, top TV shows, documentaries, independent films, stand-up comedy and a wide range of kid’s titles and Netflix's critically-acclaimed original programming. Customers will also have access to exclusive series and films in Ultra HD 4K and HDR. Netflix’s first Arabic stand-up comedy Adel Karam: Live from Beirut, is due to launch soon.
OSN’s partnership with Netflix follows a recent announcement of OSN's deal with Lamsa, the region’s leading Arabic children’s edutainment platform. With several new collaborations being finalised, we can expect OSN's collaboration strategy to continue delivering content partnerships across all entertainment genres and demographics.