Bitmovin announced the launch of Artificial Intelligence (AI) powered encoding, to speed up processing, and enabling significant improvements in video quality. AI-enabled Encoding will be demonstrated for the first time at the Bitmovin booth at the NAB Show 2018.
A standard encoding process involves performing an in-depth analysis of the entire video before encoding is started. Bitmovin’s AI-powered Encoding technology works by continuously learning the parameters used in previous encodes, so that it can apply AI-optimized settings to every new video file. Bitmovin says it is able to achieve both faster processing times and significantly higher quality with no increase in bandwidth. Its containerized encoding software which enables video to be split into chunks for more efficient is now enhanced with built in machine learning capabilities.
“Bandwidth should never hold back operators from delivering the best possible quality experiences,” said Stefan Lederer, CEO and co-founder at Bitmovin. “Artificial intelligence is a step-change in encoding, allowing operators to significantly improve the visual quality of streams, eliminate buffering and improve consumer satisfaction.”
Bitmovin’s AI enabled approach allows each video to be handled far more efficiently as well as delivering significant quality improvements through the following three levels of analysis:
• First pass: a rapid high-level analysis, using machine learning to identify appropriate encoding settings as well as pre/post processing steps for each part of a video. The AI is trained using library content and continues to learn over time.
• Second pass: a more detailed analysis of each part, fine tuning encoding parameters to ensure the best visual quality. Each section is analysed in parallel, cutting the overall time needed.
• Third pass: applies the analysis, using an optimized bitrate throughout the whole file, ensuring improved quality and streaming at optimal bandwidth efficiency.
Bitmovin has been a first mover in developing online video tech, from building and deploying the world’s first commercial adaptive bitrate streaming HTML5 Player, to being the first to achieve 100x real-time encoding speeds in the cloud. Bitmovin customers include fuboTV, New York Times, Periscope, RTL, Sling TV and Bouygues Telecom; who collectively deliver several billion videos to consumers every day.