Nikon unveiled its much anticipated full-frame mirrorless Z series at a launch event in Dubai, the camera maker's first serious attempt at making inroads into the mirrorless camera segment. Attended by leading photographers, influencers and the media, the launch event allowed attendees to get hands-on with the new cameras and test the camera's features and performance under different light conditions.
The Nikon Z7 and Z6 with completely silent operation and excellent ergonomics are sure to capture the interest of photography professionals. Nikon Z7 is touted as the first-ever FX-format mirrorless camera with high-megapixel of 45.7 is a state-of-art technology for pro users.
Launched with much fanfare at Za’abeel Studio, Nikon Z series saw the gathering celebrating the finest engineering in the photography landscape.
Narendra Menon, Managing Director, Nikon Middle East FZE commented, “The Z series is a product of great research and thought. We wanted to create a product that would become an ally and work as diligently as our photographers do. Z series has been designed to give photographers an ease in operation with the finest that Nikon has to offer in camera technology.
The buyers of Z series cameras automatically join the Nikon Premier Member program (NPM), getting a chance to explore the excellent optical output facilitated by the entire Z series. Narendra added, “Through NPM program the possessors of mirrorless Z series will be able to explore our finest engineering under the supervision of Nikon’s trained photographers at the photography excursions.”
On the launch, Marsel van Oosten, a renowned nature & wildlife photographer stated, “The Z7 is exactly what I’ve been waiting for. With a beefy grip and Nikon’s famous ergonomics, the camera feels familiar and well-balanced. It’s compact and lightweight, and the image quality rivals that of my DSLRs - and more: the new S-lenses offer amazing edge to edge sharpness. For all my landscape trips or whenever space and weight come at a premium, the Z7 will be in my camera bag.”
On the launch, Stephen Segal, a celebrated fashion photographer said, “The new additions to Nikon’s already impressive lineup are a true testament to the company’s commitment to photographers and the pursuit of innovative relevant technology. As a traveling fashion and wedding photographer it is imperative to have a camera that is versatile, light weight, portable, durable, fast and has the quality to back it up. This range ticks off all those check boxes. What more could you ask for.”
In the opening remarks, Ali Essa, personal photographer of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council and owner of Za’abeel Studio said, “The mirrorless cameras are inherently more convenient owing to their size and weight. When we factor in Nikon’s cutting-edge engineering, we have a winner in our hands. Nikon gets the formula for convenience and quality with these additions. They will no doubt become the medium for great works of art.”