Majid Al Futtaim is highlighting the region’s pressing need to conserve water through the new ‘One drop means a lot’ initiative for its UAE malls.
In line with the net positive commitments launched earlier in 2017, which aim to significantly reduce the company’s water consumption and carbon emissions, all of Majid Al Futtaim’s malls in the UAE use water-saving practices that result in an overall water use reduction of 16% and 11% in 2014 and 2015, respectively.
The ‘One drop means a lot’ campaign empowers visitors at all of Majid Al Futtaim’s malls including the Mall of the Emirates as well as12 other city centre malls to reduce water consumption by raising awareness of daily consumption, including personal hygiene, household cleaning, and car washing.
According to a survey conducted by Majid Al Futtaim, 78% of the 7,000 surveyed shoppers in the UAE and Oman expressed concern for key environmental issues.
Survey results showed that they were concerned about water consumption, with water shortages ranking as the most significant concern over climate change, energy usage, protection of natural resources, and the effect of transportation on the environment.
According to the Federal Electricity and Water Authority (FEWA), the average UAE resident uses 550 litres of water per day, in comparison to the average of 170-300 litres per day consumed internationally, making it one of the highest water consumers in the world, at double the global national average.
Furthermore the UAE accounts for 14% of the world’s desalinated water.
The consumption in villas can go up to 1,710 litres per person per day. Experts have raised concerns that the UAE may run out of groundwater by 2030. Currently, more than 70% of water used in the UAE comes from groundwater.
“Only by increasing awareness on the need to conserve the UAE’s water resources can we make a difference in our collective attitudes and behaviour," said Fuad Mansoor Sharaf, managing director for Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman).
"The campaign widens our scope to the community, ensuring that we are all playing a part in reducing our personal water usage."