Saudi Arabia and Oman’s wellness industry has shown improvement in 2018 compared to 2017. However, spas in the UAE, have seen a drop in programme since 2017, according to the Spa Benchmark Report by Colliers International.
While average number of treatments sold per day dropped by 10 per cent in UAE and 22 per cent in Saudi Arabia and Oman. The treatment revenue per available treatment room saw a 4 per cent rise in Saudi Arabia, 35 per cent rise in Oman and 11 per cent drop in UAE.
According to the study, “Increasing competition and influx of price sensitive travellers are some of the reasons impacting the overall revenue of the spas in Dubai & Abu Dhabi.”
The market in UAE continues to be affected by the increasing influx of price-sensitive source markets. 2018 witnessed the opening of several new spas in Dubai and Abu Dhabi and 2019 will see some new spas in the region, including — the luxury spa at Stella Di Mare, AWAY spa at W the Palm, and the 2,800 sqm spa at Mandarin Oriental Jumeirah Beach. Abu Dhabi anticipates the opening of new luxury spas later this year including the luxury spa at Grand Hyatt Abu Dhabi Hotel & Residences.
Saudi meanwhile, witnessed an approximate 7 per cent and 2 per cent drop in utilisation of treatment rooms and therapist hours ratios, respectively.
According to the study, the capture ratio of hotel guests among spas in Oman have improved drastically.