Sheraton Hotels and Resort’s new logo will appear on collateral and websites in April.
According to the property, the new design “reflects the brand’s holistic vision for the future”
Talking about the new logo, Mara Hannula, Vice President, Global Brand Marketing, Classic Premium Brands said, “More than a logo, this is a symbolic statement of Sheraton’s vision for our new guest experience. This was the final piece of the redesign puzzle and offers a modernized look and feel to match our re-imagined spaces while maintaining the powerful equity and recognition of the original logo.”
The new logo re-imagines the signature laurel as movement from the world and the energy of gathering, which point to the Sheraton “S” redrawn at the center.
“We are excited to introduce the new direction of the brand’s iconic symbol in the Middle East and Africa, where Sheraton has nurtured long-standing relationships with guests, owners and communities for over 50 years,” said Sandra Schulze-Potgieter, Vice President Premium & Select Brands, Marriott International Middle East and Africa.