EQUATE boosts its sustainability awareness campaign in Kuwait on plastics, recycling

EQUATE boosts its sustainability awareness campaign in Kuwait on plastics, recycling
EQUATE organised workshops in ten public schools as part of the second phase of its 2017 campaign.
Published: 10 January 2018 - 3 a.m.
By: Martin Menachery

In its endeavours to raise awareness about the importance of plastic and its lifecycle in everyday lives, EQUATE Petrochemical Company is continuing its plastic awareness campaign by educating the youth in Kuwait at various schools.

The campaign encompasses EQUATE’s objectives to achieve sustainable development in every aspect of its business, be it operationally, socially or environmentally.

By organising workshops in ten public schools as part of the second phase of its 2017 campaign, EQUATE has illustrated the lifecycle of plastics, their diverse usage in many industries and recycling process. The workshops included interactive games and competitions held in collaboration with Blank Hunts.

The campaign will hold its third phase in 2018 by hosting public events in different venues in Kuwait including malls to interact with many and various individuals and form a solid awareness of plastics in Kuwait’s communities.

Dr Abeer Al-Omar, EQUATE’s senior executive of corporate communications and government affairs, said: “Our initiatives at EQUATE are focused on achieving sustainability, ultimately supporting the company’s 2025 Sustainability Strategy that supports the UN’s Sustainable Development Goals and Kuwait’s 2035 Vision.”

“The sustainability of our environment is one of the most important elements to the growth and progress of communities and economies, in addition to our continued investments in finding effective solutions to better manage resources and reduce waste,” added Dr Al-Omar.

Asrar Mohammad, EQUATE’s sustainability committee member, commented: “In modern life, plastics are part of our everyday lives. Their multiple uses and applications highlight the need for properly using and recycling plastic products to ensure overall sustainability. Ensuring that the students understand the petrochemical industry and the various products such as plastics derived from this industry are critical to creating overall awareness.”

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