Saudi pharmacy chain sees e-com boost following omnichannel deployment

Saudi pharmacy chain sees e-com boost following omnichannel deployment
Published: 20 May 2019 - 8:30 a.m.
By: Logistics Middle East Staff

Redbox Digital has delivered Saudi Arabia’s biggest pharmacy retail chain, Nahdi, a complete omnichannel commerce experience for its customers through retail stores and digital channels, across 143 cities.

In its first week following the launch, the pharmacy retail chain saw the highest ever traffic to its site, the best conversion rates and the best average basket size value.

The new omnichannel experience is built on Magento Commerce Cloud and Magento Order Management and integrates with Nahdi’s existing back-office Oracle systems.

“The project was delivered on time by Redbox, which is an amazing achievement given the size and complex nature of the implementation. There were so many elements to consider from mobile application and single sign-on to loyalty programs and single customer view,” said Pawel Dabrowski, Nahdi’s head of omnichannel.

“Being able to bring all these together required knowledge, skill, understanding of the wider eco-system and more importantly teamwork - expressing the real partnership between the two parties,” Dabrowski added.

Now, Nahdi has a platform that fulfils its omnichannel requirements both technically and strategically, as well as future-proofs its business.

“Redbox has proved to be the premier Magento implementation partner. They have a long history in the region and an excellent reputation for delivering high-performing omnichannel solutions on Magento,” said Dabrowski.

"There were challenges along the way – as with any large-scale implementation, but Redbox’s technical understanding, flexibility and ability to swiftly solve complex issues, was behind the project’s huge success,” he added.

Magento Commerce Cloud provides Nahdi with a secure, flexible and scalable commerce foundation, while Magento Order Management allows the pharmacy retail chain to better manage its order information across its sales channels – web, mobile, stores and warehouse – giving Nahdi real-time visibility of its inventory.

“Nearly 95 per cent of all online traffic comes from mobile so every consumer interaction is developed with mobile at its centre. Our omnichannel goal was simple: to design a cohesive, personalised user experience for customers at every touchpoint,” said Dabrowski.

“Now with Magento Order Management, we can operate through a convenient fulfilment service: ship-from-store, ship-from-warehouse and click & collect,” he added. “We can also extend our assortment and provide a better delivery experience for Nahdi’s guests.”

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